Players across the country vote for their favorite game in the competition
All games receive B!G buzz during heavy event PR
Winner receives up to $2 million to complete their Big Screen Gaming experience
Your team and your game will live in infamy for creating the first B!G Screen Game (think Pong or “Video killed the radio star”)
DYNAMIC TARGET AUDIENCE
Males 18-34
Nielsen Entertainment estimates that young men play 12.5 hours of videogames per week, compared with 9.8 hours watching television
Video gaming grew in 2008 by 20% to a $32 billion industry, beating out film and DVD sales, projected to increase another 12% to $36 billion in 2009 (GfK)
Core video game players who buy an average of 20 games a year and play 10 or more hours per week spend more on going to the movies than consumers who play less or not at all (Ziff Davis Game Group)
89% of polled respondents say that they would try B!G Screen Gaming at least once, with 75% saying they would pay for the privilege (Amplitude)
SPECIFICATIONS
24 simultaneous players
40’ in-theater screen
1280 x 1024 resolution
All players visible at all times on one huge screen (no split-screen)
10-15 minute game experience
Complete by June 30, 2009 for July launch
Patent-pending gaming platform
LCD TFT screen 4.0”, 480 x 272 pixels
500MHz processor
Onboard RAM
Onboard flash
Two analogue joysticks
Two fire buttons
Stereo speakers
WLAN 802.11b/g
Linux or Windows CE 6.0 OS and DRM 11
Vibration
.NET compact framework 2.0
LOGISTICS
Highly socialized events where gamers play alongside spectators
Consumers vote online and in-theater after playing
Competition events held in the top 10 U.S. radio markets