• Highly socialized events where gamers play alongside spectators
• Consumers vote online and in-theater after playing
• Competition events held in the top 10 U.S. markets
• 8-week competition period
• Highly socialized events where gamers play alongside spectators
• Consumers vote online and in-theater after playing
• Competition events held in the top 10 U.S. markets
• 8-week competition period